Your Home For Exceptional Healing

Our Mission
We empower exceptional wellness practitioners to grow thriving healing businesses through mentorship, supportive community and healthy workspace.
Built for wellness practitioners, by wellness practitioners.
Our serene locations in New York City are designed with the healthiest details in mind, to create safe, nurturing space for holistic practitioners and their clients. You feel different from the moment you walk into our urban oasis. It’s the feeling of being cared for, whether you are visiting for a treatment, or are part of our practitioner community doing your powerful healing work.
A practitioner’s health matters - especially when they are taking care of you. City Wellness Collective was founded to support our carefully vetted practitioners so they can focus on their exceptional healing work. Our practitioners are living their purpose, leveraging their
gifts to make their clients feel amazing - and we are behind the scenes supporting them every step of the way. Our incredible practitioners have years of training and experience, legitimate credentials and certifications, go through background checks, and have pages of positive reviews from many happy clients. We look forward to welcoming you to our home for healing and the incredible community of practitioners who are changing people’s lives every day.

At City Wellness Collective, we take care of wellness practitioners so that they can take care of you.

Our Story
City Wellness Collective was created to fulfill a wish that lies in the heart of every wellness practitioner: a place to belong that understands healers, and nurtures them deeply. The story begins with partners in life and business: Dan and Michelle.
A home-grown New Yorker, Michelle turned 30 (hello “Saturn Returns”!) and said goodbye to New York and her high-powered, yet totally unfulfilling marketing job. She was off to Berlin, to pursue her first of two somatic healing certifications and live a life that fulfilled her desire for connection, growth, and fun. Brimming with the desire to bring her powerful work back to NYC (and to live in the same city as Dan), she launched her successful healing practice. What she didn’t expect were the challenge she would face as a practitioner in the city: high-priced, yet tiny airless rooms in dusty rental centers, where her peers were versed in scarcity mentality and treated each other as competitors - and important details like safe drinking water and natural light were desperately missing. Michelle ended her days feeling really lonely and burnt out - which is not a great way to be when you’re taking care of other people. Something needed to change.
Meanwhile, Dan felt a calling for community in his life. Having grown up in intentional communities in Israel, he missed having meaningful connections with the people around him and felt isolated working in the start-up world. He began scouting co-working spaces with Michelle in the hopes that they would offer something special, but all he could find were tech-focused spaces with amenities like beer on tap (cool for start-up bros, not so much for healers and therapists). He started to realize there was a greater opportunity that would answer his call for connection, while providing practitioners with the resources they really needed.
After talking to other practitioners, it became clear that Michelle wasn’t the only one feeling lonely and burnt out. A special work sanctuary for holistic practitioners didn’t exist in the city, so the idea for City Wellness Collective was born.
Today, our exclusive healing community is thriving. We empower certified practitioners who are motivated, proactive, and passionate about growth and service. Our lush spaces in Chelsea are just two blocks walking distance from each other, with 14 private treatment rooms, co-working space, private restrooms, and a content recording studio. Our team provides mentorship, business support, and community events for our members. We are a self-funded family business built by practitioners for practitioners and we welcome you to our City Wellness Collective family.

Meet The Team

Michelle Keinan | Co-founder
Power Guide, somatic practitioner, and former marketing executive
Dan Keinan | Co-founder
Business mentor, entrepreneur and internationally awarded photojournalist
Johanna Penry | Relationship Manager
Digital marketer, community support, yoga teacher and plant-based chef